Introduction

From almost the very beginnings of cinema the notion of stardom has been one of the medium’s defining appearances. It has remained central to the successful commercial production, distribution and exhibition of films. It has also played a special role in the medium’s interaction with other parts of the media, so that stars have played a significant part in the coverage and marketing of cinema within the media more generally. The relationship which cinema has forged with its audience has frequently been defined by the status of film stars. They remain the industry’s primary marketing tool and are frequently a main reason for the audience’s attendance in the first place.

Richard Dyers star theory is the idea that icons and celebrities are manufactured by institutions for financial gain. He believes that stars are constructed to represent 'real people' experiencing real emotions. Stars are manufactured by the music industry to serve a purpose; to make money out of audience, who respond to various elements of a star’s personality by buying records and becoming fans.

Stars are made for money purposes alone. Increasing the brand identity benefits the institution as they become a household name increasing sales in all of the media platforms they are in.  The institution then models the artist around the target audience they choose.

Stars also can be categorized into three which are profession, celebrity and performer. Each and one of them have their own elements characteristic.